Every game deserves to be found.
Lud Reach makes world-class marketing a one-person job.
Marketing that starts before your game exists — to players on their feeds and in their group chats, and to the AI assistants now recommending what to play — with an autonomy you can audit at every step.
Connect. Compose. Measure. Repeat.
One continuous loop instead of ten disconnected tools — beats, builds, and patches feed the same learning system for the life of your game.
Connect your game
A store URL, a folder of clips, or a one-click Lud Engine import. The Loop infers your Game DNA — genre, audience, comparables — in minutes.
Compose & reach
Asset Forge cuts your real footage into trailers, posts, and a machine-legible press kit. FitScore ranks the outreach that actually converts.
Measure & learn
The Evidence Engine turns every send into a test, not a guess. Share of Answer tracks how AI assistants talk about your game. NextBest shows what to do next.
Built on evidence, not vibes.
Six commitments that replace intuition-driven, campaign-burst marketing with a closed, measured loop — grounded in published marketing science, not folklore.
Composition-first, 100% real footage
Asset Forge is a compositor, not a generator — it selects, sequences, and cuts your actual gameplay into a hook→escalation→payoff arc. Disclosed AI video quietly kills purchase intent; gamers are the most synthetic-hostile audience online.
- Every frame traces back to a real clip you shot
- Generative AI is opt-in garnish, never the artist
- Clip-level ledger learns which real moments convert
Machine-legible press kits
Your press kit doubles as your game's canonical, machine-readable source of truth — schema.org markup, clean entity data, quotable facts — so journalists and AI assistants can both parse it accurately. This is Game GEO.
- Hosted on your own domain, HTML/PDF/JSON export
- Built for the AI assistants now recommending games
- No lock-in — your data, exportable anytime
Congruence-ranked discovery
FitScore ranks every contact 0–100 for your specific game — genre overlap, audience congruence, response history — because match quality, not follower count, is what actually drives persuasion.
- Mid-tier creators can out-convert top-tier many times over
- Personalized to their actual recent coverage
- No spray-and-pray mail merge
Honest measurement
Share of Answer tracks whether AI assistants recommend your game at all. The Evidence Engine turns every send into an A/B test or a geo-lift experiment. Every number ships with its confidence — never false certainty.
- Real benchmarks, not vanity metrics
- Uncertainty bands instead of false precision
- Designed for the dark funnel, not broken by it
Graduated, auditable autonomy
Manual, Copilot, or Autopilot — set per module, promoted only after it earns your trust. Every autonomous action files an evidence report; anything touching a journalist or creator stays conservative by design.
- Hard guardrails: spend caps, send-rate limits, embargo locks
- Promotion is earned, never assumed
- Every action is reversible and inspectable
Every campaign compounds
Rented reach depreciates; owned audience compounds. Every campaign converts attention into an asset by default — email capture, Discord growth, a player CRM that persists into your next game.
- Email capture built into press kits & playables
- Portfolio audience health as a headline metric
- Game #1's audience becomes game #2's launch army
Grows with your studio, not against it.
Generous free tier and one-click workflows for solo devs; portfolios, roles, and publisher-grade analytics once you need them. Usage-based add-ons are priced against true cost, never marked up to extract margin.
- 1 game
- Hosted, machine-legible press kit
- Basic CRM & limited scheduling
- Starter composition + email credits
- Concept Lab lite
- 1–3 games
- Full outreach & scheduling
- Monthly composition + email credits
- Full analytics + Evidence Engine
- Copilot autonomy
- Multi-title portfolios
- Roles, approvals & governance
- Paid-UA management
- Advanced attribution / MMM
- Playable Reach + Autopilot eligibility
- Everything in Studio
- SSO & dedicated infra
- Open API & managed onboarding
- Portfolio Player Ledger
- Priority support
No lock-in on any tier — your assets, your contacts, your data, exportable anytime.
Lud Reach is in early access.
We're onboarding indie studios first. Sign in to connect your game, or request access and we'll follow up.
Curious how we handle data and outreach? Read the transparency page.